He was thinking as if trans kids don't have all the other things kids have to deal with on top of being transgender," Williams says. But after shooing the dog into another room, Nancy appeared in her doorway again. Over the past few years, deep canvassing has been adopted by some progressive activist groups looking to not only change minds when it comes to policies on immigration and LGBTQ rights, but also to reduce prejudice toward these groups. Volunteers working a 2-hour shift, on an average, can complete 5 conversations. Everyone basically ignored the canvassing aspect, and that the message and the quality of the conversation at the door is what seems to matter.. Steve Deline has been organizing around the methodology of deep canvassing, across multiple movements, for 13 years. New distinctions In 2020, these seem like radical propositions. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. The study got a huge amount of attention. That lack of control scares campaigns. But many times this approach underestimates whos persuadable. When I asked how her day went, she shook her head and recounted a series of disheartening conversations with voters she couldnt persuade. In addition to being a strong persuasion medium, for some issue areas, the deep canvass can also help to serve as an effective voter research tool as well. Twitter is obviously full of the notion that what we should do is condemn those who disagree with us. Check out Dave's Ted Talk here, or ask them below! found to be successful at reducing transgender prejudice. Follow The Great Battlefield and others on SoundCloud. This doesnt mean that you all confront that person at once. Caitlin Homrich-Knieling, Deep Canvass Coordinator at We the People Michigan in the United States talks about script development and how they come up with script as well as a useful tool called The Cone of Curiosity. Like, of course were on your doorstep on a Saturday talking about transgender issues!, Moments later, Williams reminded the volunteers to be open and nonjudgmental. 1), Unpacking Deep Canvassing, Indivisible, 2021 (see right to vote video example at 19:49 mins), Attribution-NonCommercial-ShareAlike CC BY-NC-SA, Contact a Commons librarian if you would like to connect with the author. If the change was at all fragile, we should have seen people change their minds back [after three months]." In the runup, conservative news outlets were blaring headlines about a scary immigrant caravan marching north through Mexico to the US southern border. If youre talking about having real, quality conversations with voters, you cant bring that to scale without a really large number of people, says Tim Saler, a Republican strategist at Grassroots Targeting, which works to mobilize and persuade voters. #KnockEveryDoor isnt currently supporting or opposing any particular federal, state, or local candidate, but instead we are providing materials for volunteers to support or oppose candidates of their choosing. There might be a couple of reasons for that. As Fleischer returned to the discrimination she had faced, Nancy paused and said, It felt terrible. A few minutes later, when he asked her if she saw a connection between your experience and how you want to treat transgender people, she said she did. Second, we will provide volunteers with materials, including template scripts, data entry sheets, sign-in sheets, field training and debrief agendas, etc. LaCour claimed that there was only an effect from the deep canvass if it came from someone who was LGBT. As part of the LA LGBT Center's groundbreaking Leadership LAB team, he helped create the original deep canvass approach. Studies on deep canvassing suggest a conversion rate of 10%. Over 8 years on the LA LGBT Center's groundbreaking Leadership LAB team Steve helped create the tactic of deep canvassing. The new research also tries to identify the secret ingredient that makes deep canvassing work, and whether versions of it that occur over the phone or through video prompts can be useful as well. Since then, Matthew has organized around disaster relief in Houston after Hurricane Harvey, and worked as a regional field director for the Bernie Sanders Campaign in Northern Nevada. Keep in mind the media environment the canvassers were working in. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. Broockman points out that this graph shows the impacts of deep canvassing among all people who came to the door to answer the canvassers questions. In our experience in 5 years of canvassing on same-sex marriage in LA, we logged 12,000 completed conversations. Green was skeptical that the canvassers were as persuasive as they thought they were. Hi, my name is Laura, and Im with the Leadership Lab, Gardiner told Williams, channeling a shy first-time canvasser. The woman eventually told Riley that she had voted against gay marriage in California, but that she now regretted that choice. Still, the Leadership Lab is unusual in its focus on quality over quantity. Door to Door, If only I could have 10 minutes with Ted Cruz, Fleischer said once. Topping and dozens of other canvassers were a part of that 2016 effort. And I also wanted to point out to people we were not going to give up. Its this nonjudgmental exchanging of narratives that Broockman and Kalla think is the key ingredient in how deep canvassing works. To run an ad campaign you just need a bank account and a media consultant. The canvassers thought the conversations were changing people's minds, but Fleischer says he couldn't know if it was working without independent verification. One such activist is Vivian Topping, who decided, along with other LGBTQ activists and allies, to try deep canvassing in Massachusetts in 2018, when transgender rights were on the ballot. Costs in the early training phases are somewhere around $200,000 - $250,000. director of the Leadership LAB at the . Instead of pelting voters with facts, we ask open-ended questions and then we listen, Dave Fleischer, the LGBTQ rights organizer who developed the technique, told me in 2016. Training resources will include a structured training pipeline of live calls and webinars, training guides, recorded videos, and volunteer-to-volunteer coaching calls. In one, a social worker (a social worker! Barrett marveled) announced that being transgender is a mental illness; in another, a man matter-of-factly said he hoped to develop a straight pill to change gay people. What do social scientists know about reducing prejudice in the world? In New Hampshire, Susmik reached out to immigrant and refugee communities in the state, which has a particularly high number of Bhutanese refugees from Nepal. The fight to make it harder for landlords to evict their tenants. Specifically, the canvasser asks the voter to recall a time when he or she was discriminated against. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. But not both.". An IE may ask its volunteers to canvass via #KnockEveryDoor. 7. It was an important study: Not only has social science found very few strategies that work, in experiments, to change minds on issues of prejudice, but even fewer tests of those strategies have occurred in the real world. Talking about marriage brought up deep emotion. Grassroots, gets them to begin thinking hard about the issue. It could take awhile. But instead he began with a simple question: If she were to vote on whether to include gay and transgender people in nondiscrimination laws, would she be in favor or opposed? For example, KED wont support Republicans or, potentially, certain Democrats facing primary challenges. You can do training and prep together prior to canvassing and then come back and debrief afterward. Matthews career as an organizer started in on the west side of San Antonio, where he worked with other students to push back on the absurd amount of debt first-generation immigrants like himself were having to take on to have a chance at a college degree. Dave Fleischer a short, bald, gay, Jewish 61-year-old with bulging biceps and a distaste for prejudice knocked on the front door of a modest home in a middle-class neighborhood on the west side of Los Angeles. All three places are experiencing demographic change, with a growing and diversifying population of immigrant residents, says Kim Serrano, the messaging research project manager at the California Immigrant Policy Center. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. In this conversation, recorded in March 2016, a Leadership LAB volunteer speaks with a voter in Los Angeles about including transgender people in non-discrimination laws using the same approach that was studied by Broockman and Kalla in Miami in 2015. Read transcript and/or Read more about it. Deep canvassing was not cooked up by experts in . Becky Bond, a Bernie Sanders campaign adviser and an admirer of the Leadership Labs work, says that the Sanders campaign has focused on marshaling the enthusiasm of volunteers to persuade people. Green connected Fleischer with Michael LaCour, then a U.C.L.A. But David Fleischer, the director of the Leadership LAB of the Los Angeles LGBT Center, thinks he's found a way to begin changing people's prejudices with just a short conversation. Contact Cambridge, MA, USA (617) 702-4787 caleb@owlfoxdean.com. Heres a 2015 video example of deep canvassing. Eager to know if his abortion canvassing was persuasive, Fleischer asked Broockman and Kalla to measure it. Another a tattooed student who identifies as gender-nonconforming proudly recalled persuading a voter who clearly had no experience with anyone who identified as being outside the gender binary. Eventually, the canvassers tried eliciting more emotional experiences. A new study finds that it works. This tactic is the only thing that has been proven to work on nondiscrimination, so without it we wouldnt have been able to win, they say. People are resistant to changing their mind during an argument, the hypothesis goes, because it threatens their self-image. Broockman and Kalla found that the treatment group was considerably more accepting of transgender people and that a single, approximately 10-minute conversation with a stranger can markedly reduce prejudice for at least three months. Unlike LaCours invented finding that the messenger matters more than the message, Broockman and Kalla found that both transgender and nontransgender canvassers were effective. In short, very little, she writes in the same issue of Science, adding that the new studys results stand alone as a rigorous test of this type of prejudice-reduction intervention., Fleischer is planning more interventions. Canvassing needs to be managed. The group goes out canvassing in pairs, with one person assigned the role of trying to change people's minds and the other responsible for recording it on camera. One of the highest impact and lowest cost strategies for building power in our communities and taking back our democracy is to radically increase the number of conversations between volunteers and voters. In the age of Trump, theres a compelling push to call things what they are. Thats refreshing and useful. We will retain the data and also send the digitized data back to the volunteer. A new way to talk about abortion? Green, who was unaware of the deception, quickly requested a retraction. For me, I never had a transgender friend I was really close to until I was 56, he said, handing Nancy the picture. She ended a solid 10, a rating he was confident could survive opposition messaging. Deep canvassing has become a buzzword in relational organizing - and it all started at the Leadership LAB during the fight for marriage equality in California in 2008. New research tells us changing minds with deep canvassing is not impossible; its just very hard. Sample Scripts for Deep Canvassing: Signature Gathering and Voter Research, CallHub, 2022 (Online article). Volunteers who dont have a specific election or issue they wish to canvass on can use a listening script. Canvassers (who may or may not be members of the impacted community) listen nonjudgmentally. She seemed to be connecting Jacksons experience to that of her gay friends. As part of the LA LGBT Centers groundbreaking Leadership LAB team, he helped create the original deep canvass approach. Remarkably, we dont know very much about what forms of campaign communications are most persuasive, he said. Volunteers also encouraged people to talk about anyone they were close to who had an abortion. The technique also raises empathy in canvassers, who . Change the conversation from the ground-up with climate deep canvassing Webinar, Climate Advocacy Lab, 2022. Its just not easy. By submitting your email, you agree to our, The Dark Brandonmeme and why the Biden campaign has embraced it explained, The secret delegate battle that will decide the 2024 Republican nominee. Think back to the last time you changed your mind about something important. Feel free to reach out to learn more about how to get involved. This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. Does this give us any guidance on how to talk to folks we dont agree with? Canvassers can get mugged, they can get lost, they can get attacked by wild geese, Michelson told me. Giving grace. "It was a really ingenious test of the change. Whats the coolest thing about this method of canvassing? That is, it will be a platform that individuals, groups, and campaigns alike can plug into to receive training and support for progressive volunteers who wish to canvass in their communities. "To go into it with high hopes and then get this really bad piece of news, then to go forward anyway and have the accurate results? If I would have only talked to people who agreed with me, I would have only talked to my mom and dad, he told me. #KnockEveryDoor serves as a nationwide hub for progressive canvassing training and deployment. See video at 10:20 mins for script development process. Support our mission and help keep Vox free for all by making a financial contribution to Vox today. Were asking voters not to discriminate, to be less prejudiced, and we need to walk that walk, she said. Tags It also seemed to bolster the contact hypothesis theory of prejudice reduction, which finds that personal contact decreases bias against a minority group. "Our ability to change voters' hearts and minds has been measured, this time for real," Fleischer said, contrasting the intensely reviewed work of Broockman and Kalla to the earlier, retracted paper. At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. Or for issues like the acceptance of genetically modified foods? Leadership LAB Conversation with a Voter about Transgender Rights, 2016(Video 8:30 mins). There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. You will also need a team of at least three full-time organizers, which is the majority of the budget, and you need a dedicated team of volunteers (ideally 200 or so). Deep canvassing was born - and can be boiled down to two key skills: Vulnerability and curiosity. The study made international news and seemed to confirm what many gays and lesbians believed in their guts: that knowing a gay person is a powerful antidote to anti-gay bias. A typical state or national campaign, even one with a ground-game focus, doesnt want its volunteers spending 10 or 15 minutes at a door. 3. "Out of that outrage and despair, people wanted to do something very constructive." Peer-to-peer texting is another vehicle (though virtually untested for turn out effect) for personal back and forth conversations. Is this the first time youve thought about transgender people? Fleischer asked her soon after she backtracked. David Fleischer discusses best practices to approach deep canvassing to impact the mind of voters efficiently. There, Executive Director David Fleischer, collaborating with political scientists David Broockman and Josh Kalla and a host of staff and volunteers, have been working for years to iterate a model called deep canvassing.. Over the next few minutes, she recounted several instances of racism after moving to Los Angeles from Central America with her husband. Williams says the man said he hadn't considered what that might be like. It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. Dave Fleischer, the Project Director at the Los Angeles LGBT Centers Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts. As a result, our elected officials are reflecting the communities they represent less and less. Then we try to convince them to change their minds. While a discussion of transgender rights can trigger deeply ingrained feelings about sex and gender roles, the issue is also a fairly recent political consideration for many people. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. She talks about being picked on at work and feeling different. In his work, Bruneau finds that political partisans have a skewed view of how they think their opponents think of them. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. If the effect persists, Broockman says, the technique could be used to reduce prejudice across society. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center We work to empower volunteers to connect the personal to the political with voters in order to make long-term, meaningful impacts on elections. Since 2018, as the cofounder of the New Conversation Initiative and the New Conversation Institute, Steve has been a key partner in the development, rigorous testing, and implementation of deep canvass programs on issues from climate to immigration and policing. That's why we keep our work free. After the dust settled, Broockman and Kalla went on with their experiment on transgender prejudices. As a subscriber, you have 10 gift articles to give each month. I asked Steve Deline what he thought. Toward the end of the conversation, the canvasser nudges the voter into thinking about how that experience can relate to the plight of transgender people. Susmik now works on Peoples Actions National Field Team, supporting deep canvassing and movement politics work. Now we can show experimentally that when you take away the two-way nature of the conversation, the effects go away, Broockman says. Please enter a valid email and try again. Though Fleischer thought his new approach was working, he wanted to know whether the persuasion lasted. David Broockman and Josh Kallas measurement of this projects impact become the landmark study that brought deep canvassing into the national spotlight, proving that it had the power to lastingly reduce prejudice. Deep Canvass, But he said he's been bullied himself. The groups feared a backlash against a recent ordinance that prohibited discrimination based on gender identity. It took a devastating loss at the ballot box for Fleischer to see the political wisdom in heart-to-hearts with strangers. When working with new groups, new staff, on a new issue and at bigger scale, I think its natural to expect smaller effects, he says. In many campaigns, polling data and focus groups tell us that very few people are persuadable, so we ignore those voters and stick with talking to the voters who are already on our side. That also worked. issues, told me that changing peoples minds about transgender rights might simply come down to which side gets to a voters door first to do the persuading.. Across the street, a man in his late 30s who said he was liberal and pro-L.G.B.T.-rights moved to a five from an eight, explaining that he was deeply worried about the bathroom issue. The mans concern seemed informed by his experience in a New York City nightclub; he hinted at his discomfort standing at a urinal next to a drag queen. people, with a current focus on transgender discrimination didnt take to the golf-ball suggestion, but Fleischer wanted me to know that he is not opposed to stealing a good idea from the Mormons.. Do you have a script? This field is for validation purposes and should be left unchanged. Typically, in a political canvass, an activist might list a bunch of facts or statistics about why the voter should support their cause. Immigration particularly that of asylum seekers loomed over the 2018 elections. Through a deep canvass, we can at times identify a voters deeply bias and prejudices, views that may not be identified through polling or focus groups but can be utilized by your opposition. Nancy laughed. Thats the thing theyre happier when they come out, whenever everybody knows, she said. In a way, they may be a form of public therapy for all sides involved.
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