The average social media user engages with an average of 6.6 various social media platforms. Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. UAE Social Media Statistics 2021 : Infographics. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. As of April 2021, it was thethird most downloaded appoverall. As you can see from the data above, social network usage is different for men and women globally when examining location. Release Date: May 24, 2021. Its user base clocks in at an impressive 2 billion. This text provides general information. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. (Adobe) We are happy to help. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Research Lead covering advertising and marketing. 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. Either way, please jump in and leave a comment below. Social media use sometimes involves negative interactions between users. Hispanics are of any race. TikTok usage among those 12-34 nearly doubled from 2020 to 2021. ( Statista) 98.5% of Facebook users access the platform on mobile devices. As it stands, that equates to about 57.5% of the current world population. The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. It has associations with depression, anxiety, and low self-esteem. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. On average, Facebook users spend about 34 minutes per user session. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 43% use social to get breaking news. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. Global Digital & Social Media Stats. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Step 1. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. How many people use social media every day? Thanks! Statistics on usage and membership . They can also mask site-to-site differences, too. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Social media marketing growth for ads for 2021 is set for an increase to $48.94 billion, followed by a jump to $56.85 billion in 2022. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . Due to varying update cycles, statistics can display more up-to-date (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. Source: Surveys of U.S. adults conducted 2012-2021. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. This represents an increase of 490 million users year over year. To make the most of your social media marketing plans, first know your targeted audience. Sources: Data Reportal, BankMyCell, Statcounter. Hey, do you think Telegram also can be considered as social media? Yet, these global statistics gloss over some significant differences from one country to another. Surprising to see how many accounts the average user has although the monthly usage figures suggest that actual consistent use will be marginally lower for a lot of them. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. For many users, social media is part of their daily routine. Get the best reports to understand your industry, Ethnic groups in the U.S. - media consumption. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. So, how big is social media and how has it evolved today? Social media platforms continue to evolve and grow, and so do their respective user bases. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. The social media growth rate since 2015 is an average of 12.5% year-over-year. There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. For example, TikTok was on one in five devices connected to the internet in 24 months. This is nearly 54% of the total global population. Some users have experienced threats of violence online and have . About half were in 2011. Messaging App Revenue and Usage Statistics (2023) David Curry. Facebook, for example, has been stagnant at around 69% since 2016. The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. Ultimately, your ROI for social media marketingdepends on how hard you have to work for that engagement. All reports and blog posts related to social media. Pew Research Center does not take policy positions. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. That number has increasedby approximately 500 million every year since 2019. Only 3% of users post more than once a week, however, users are more active in applying for jobs. Your email address will not be published. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. As of February 2021, 72% of American adults were on social media. stream Social Media Facts 2022 on TikTok. #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Snapchat has approximately265 million daily active usersworldwide. About seven in 10 people use it for socialization, entertainment, and news. PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. The year was marked by the polarized groups in the US election race and the racial justice movement posts. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. Most other social media sites require users to be at least 13 years or older. The most important key figures provide you with a compact summary of the topic of "Social media usage in the United States" and take you straight to the corresponding statistics. Clicking on the following button will update the content below. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use Get the best reports to understand your industry. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. (+1) 202-419-4300 | Main Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. Or have a question? According to Business of Apps findings, there are over 2.2 million subreddits, 130,000 of which are considered active communities. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. An average of 1.3 million new users each day embraced some social media platform in 2020. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Thanks for sharing these data! Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. Its thesixth most downloaded appas of April 2021. This report focuses on Americans' usage of different platforms to watch TV content. 40% of all internet users worldwide use social media for work purposes. However, TikTok and Reddit are still attracting users at an accelerated pace. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Social Media Users in the UAE. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. Social media use can lead to low quality sleep and harm mental health. 3. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. It was thefourth most downloaded appin April 2021. As a benefit of membership, CIPD members can access the full-text of all IPD/CIPD research publications and surveys from 1999 onwards using our HR and L&D database. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. We are happy to help. Time spent on the site per visit is over 10 mins. The Consumer Price Index (CPI) rose 1.9% this quarter. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . Lyme disease is the most common vector-borne disease in the United States. This text provides general information. 4 0 obj Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel.
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