4. And as if hitting four years and a spot on the Top 10 Skincare Brands list wasnt enough, they also just surpassed 2 million products sold. Create & Cultivates recent Self-Care Summit, Summer Fridays cult-favorite Jet Lag mask. JA: Effortlessness is central both to the OUAI brand and to my styling philosophy. We pivoted as soon as we could - we kept the formula the same but put on an applicator instead. Its also nominated for two Allure Best of Beauty Beauty awards. So Ill use a smaller amount and rub it in fully its really good for hydration and under-eye circles. Sunscreen is her final skincare step (shes a fan of Supergoop Unseen Sunscreen). Reduce eye strain and focus on the content that matters. Right now, Gores finds herself learning that lesson all over again things are ramping up at Summer Fridays as the company prepares to launch a brand-new product. Your guests will appreciate the approachability of being able to fill their glass throughout the party. At the same time, Ireland was newly pregnant and looking for clean but effective skincare products. JA: Ive always been obsessed with social media and technology, so creating a social presence came really naturally to me. When we launched the brand, Instagram was obviously the biggest platform and even that platform alone has changed drastically. The brand founders and influencers talk the challenges of the pandemic, hitting a sales milestone and celebrating their recent anniversary. Thats something we really believe in. Mini turkey burgers are my favorite thing to serve for a beachside party. His current $250+ million portfolio includes a $100 million mansion in the Holmby Hills neighborhood, a $38 million Beverly Park estate and a three-house oceanfront compound in Malibu worth $60 million, conservatively. There are simple tricks for adding color to a table, from bowls of cherries to berry-filled champagne flutes. You may opt-out by. According to numerology, Lauren Gores Ireland's Life Path Number is 7. . MH:Ican't live without my Beautyblender; I reallydon't know how I would do mymakeup without it. We thought about all of the things we wanted to do and did those things, even before we needed to, said Hewitt. Creatively yours, VIBE TRIBE CREATIVE , FEATURE FRIDAY: LAUREN GORES IRELAND, CO-FOUNDER SUMMER FRIDAYS. Don't copy another brands page, because they are already doing that and have a customer who wants that from them. The Ouai x Summer Fridays Masque Set will retail for $22 and will be available attheouai.comon December 25 and at Sephora on December 26. 2023 Fairchild Publishing, LLC. MH: Jen really understands her customer. So,I think of them with all the content I create. so that when he is grown, he wonders how there was ever a time when women" 5,731 Likes, 101 Comments - Lauren Gores Ireland (@laurengores) on Instagram: "raising him to watch women soar, to lead, and to love greatly. Apply to hair before you work out or during a flight. For me personally, I really enjoy the ability to share my passions and personal journey in a voice that's truly mine (and thatIcan control)! Out of both of their needs, the cult-favorite, best-selling Jet Lag Mask was born. The patterned placemats paired with plates reminiscent of the ocean created an eclectically soft setting. These two beauty mavens launched with one product, The Jet Lag Mask, and its been a huge hit worldwide. By subscribing to this BDG newsletter, you agree to our. When I have my phone with me, I get excited I love to share things with my community. JA: I loved The Summer Fridays Jet Lag Mask from day one because it rehydrates my skin to another level and I am obsessed. But once it got to a point where Ireland and Hewitt couldn't field the extreme amount of the correspondents, they knew that where they needed the most help was where their customers were. Instead, focus on creating a community who knows you well, and who is truly engaged in the message you are sharing. Lauren Gores Ireland and Catt Sadler attend the PSLA Winter Gala on February 6, 2016 in Beverly Hills, California. Catherina Gores is only 24 years old, but shes already an experienced real estate investor. Created by influencers Marianna Hewitt and Lauren Gores Ireland, Summer Fridays first launched in 2018 with one product, its Jet Lag Mask, and has grown to now include 14 products including. Her expertise as a stylist and her social media savvy combined really paved the way for influencers and experts to market and developproducts in a new way. You simply apply thin layer to a clean face, let it absorb for 10 mins, and you dont need to wipe or wash it off. Create a product out of a personal need. The Ouai x Summer Fridays Masque Set will retail for $22 and will be available at. "By investing in those changes, we're investing in the company's longevity and our community. Despite being a two-person team from the start, Ireland and Hewitt thought ahead of the curve, preparing everything from their finances to their operations and packaging for their eventual growth. mitataksemme sivustojemme ja sovellustemme kyttsi. 1. Instagram Star Birthday October 15, 1987. Top News Stories Alerts Straight to your Inbox. You are all frequent jetsetters. Residential Links: www.newsy.com By: gordonhigh Advertisement Around the World Mailing List nyttksemme sinulle kohdennettuja mainoksia ja sislt kiinnostusprofiileiden perusteella, mitataksemme kohdennettujen mainosten ja sisltjen tehokkuutta. What are a few of your other favorite beauty go-tos? Baby Shower Ideas - Stylish Baby Shower Ideas. For instance, we loved the aluminum packaging our original Lip Butter Balm came in, but some customers had a negative experience with it. kehittksemme ja parantaaksemme palveluitamme sek tuotteitamme. The perfect regimen for all those overachievers out there (like all of you modern mamas everywhere). Its week 9 of our FEATURE FRIDAY series and Im thrilled to announce this weeks truly inspiring Mama and major beauty guru. LGI: Tatcha's Luminous Dewy Skin mistI don't leave my house without it. This material may not be published, broadcast, rewritten, or redistributed. Red, White & Chic: How to Throw a Festive Party for the Fourth, From Harper's BAZAAR for Bermuda Tourism Authority, From Harper's BAZAAR for Queensland Tourism, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Now beckoning are the sandy shores of Malibu, where records reveal Gores has upgraded to a $17 million oceanfront house within the fabled Malibu Colony a guard-gated community known for its popularity with Hollywood types. JA: Im constantly on the go and love having TSA-friendly products on hand while I travel. But I think its also important to know that not everything has to be shared., As well-rounded as her routine may seem, Gores wants her followers (and fellow entrepreneurs) to know that some days, its just not realistic to squeeze in a second for self-care and thats OK. I dont balance at all, she admits. Lauren Gores is now serving as a chief news anchor and producer for an online portal for entertainment videos, Newsy. Atkin, Celebrity Hairstylist and Founder of OUAI Haircare, and Marianna Hewitt and Lauren Gores Ireland, the Co-founders and Co-CEOs of Summer Fridays, tell us how the beauty collaboration of. How did you use it as a tool to be successful? We know how to photograph, how to market a product, how to speak to customers like a person instead of like a brand. Send us a tip using our anonymous form. Inside, the open floorplan includes a sizable kitchen with a butcher-block countertopped island and high-end appliances. Products that weve worked on for a really long time that our community has been asking for that we spent quite a bit of time on perfection and really making what we believe is really special to our brand., The Best New Beauty Products to Try Out in March 2022, Scarlett Johansson Debuts Skin Care Brand The Outset, EXCLUSIVE: Jeffree Star Launches Skin Care Brand, Sign up for beauty news straight to your inbox every day. LGI: We know from our own experience of constantly traveling that this set would really resonate with our communities. Drum roll please its called, The Overtime Mask. But she swears her overall glow is a result of self-care; the kind that goes beyond face masks and 10-step routines. New artists are now getting exposure and booking clients through their social pages, which act as personal portfolios. If that's not amazing enough, TODAY Lauren and Marianna just announced the release of their second product. Lauren Gores, Instagram influencer and Summer Fridays founder, has skin that glows like a glass of ros glimmering in the sun. He was born in 1980s, in Millennials Generation. .css-o05pt{display:block;font-family:Didot,Didot-fallback,Georgia,Times,serif;font-weight:normal;letter-spacing:0rem;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;text-shadow:0 0 0 #000,0 0 0.01em transparent;}@media (any-hover: hover){.css-o05pt:hover{color:link-hover;}}@media(max-width: 48rem){.css-o05pt{font-size:1.18581rem;line-height:1.2;margin-bottom:0.25rem;margin-top:0.625rem;}}@media(min-width: 40.625rem){.css-o05pt{line-height:1.2;}}@media(min-width: 48rem){.css-o05pt{font-size:1.23488rem;line-height:1.2;margin-bottom:0.5rem;margin-top:0rem;}}@media(min-width: 64rem){.css-o05pt{font-size:1.39461rem;line-height:1.2;margin-top:0.9375rem;}}The Best Restaurants for Brunch in NYC, The Ultimate Packing Guide for a Trip to Bermuda, Noor Tagouri's Dinner Party Redefines Community, In the Driver's Seat: A Weekend in Aspen, CO, The Hot Luxury Hotel Group Taking Over Rome, A Look Inside New York's Most Popular New Bakery, 4 Luxury, Off-Grid Adventures in Queensland, In the Driver's Seat: A Weekend of Love in Philly, In the Driver's Seat: A Weekend in Val di Noto. I also think flexibility is critical, because our world is changing so quickly. Thats the other reason I love it so much it pairs really well with other products I love.. The Bazaar 100. Those are my two biggest self-care things that I can squeeze in during nap time. Gores says its key to find activities like these that can be time-tailored to fit your schedule. It proved incredibly effective at garnering consumer trust and creating informative content while keeping costs down. Dirt is a part of Penske Media Corporation. I always have fun with napkin accessories this time, using simple twine and seashells as dcor. Photos of her fashion and family life have amassed her 290,000 followers on Instagram. I think my go-to is Jet Lag, she says. Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. 2. So, it made perfect sense to combine our jet lag mask with a hair mask. Lauren Gores Ireland is an amazing mama and successful lifestyle blogger at You & Lu who just co-launched a skincare called Summer Fridays. on December 25 and at Sephora on December 26. Who doesn't love s'mores? They were both still searching for something with truly good-for-you ingredients that simultaneously gave you that instant glow. 4,959 square feet, 4 bedrooms, 6 bathrooms, Rapper The Kid Laroi Spends Millions on Rockstar-Worthy LA Home, Drakes Onetime Trousdale Estates Rental Mansion Is Back, Asking $62 Million, Hollywood Heavyweights Barry Jenkins, Lulu Wang Buy Apartment in 1920s NYC Building, Cody Ko Streams Into Reese Witherspoon's Former Malibu Getaway, Late Actor Ray Liotta's Longtime Palisades Home Sells to Some Goodfellas, Steeped in History, a Silent Film Star's Former Malibu Beach House Asks $25 Million, Steeped in History, a Silent Film Stars Former Malibu Beach House Asks $25 Million, Charm Meets Elegance at 1930s Traditional Home in Westwood, With Its Modernist Simplicity, a Brand-New Florida Home May Set Town Record. I use theKNCeye masks at night to help reduce any puffiness and any fine lines since its infused with all-natural retinol. And always travel with your own pillow. Why was it important for it to be on-the-go friendly? A wooden staircase spills out to the beach below. Investing in your people is pivotal to growth. Last month, influencers Marianna Hewitt and Lauren Gores Ireland celebrated the fourth anniversary of their beauty brainchild, Summer Fridays. We want to hear from you! With much to celebrate, Hewitt and Ireland reflect on the past four years and the lessons theyve learned that have propelled them to entrepreneurial success. Is there any better excuse for a beachside . Then I had him, and I realized I wasnt going to be the best at all things at all times but that doesnt mean Im failing. WearSUPERGOOPSPF on the plane. Even social has grown tremendously. It'd be easy to attribute her radiance to a top-notch skincare regimen Gores is, after all, a beauty entrepreneur with access to the best of the best. Lauren Gores Ireland was born on the 17th of October, 1987. We hadalready been working on the collaboration, but later we had posted to anInstagram story question to see what brand our followers would want us to collaborate with and so many people said Ouai, so we knew we were on theright track. This is the first time we'll be launching Jet Lag Mask in this size and its also a great introduction to the brand. JA: OUAI Treatment Masque is really is a 5-minute hair makeover. So instead of justsharing whatI thought I liked,I thought what do my followers want to see? I often think of brands like SKIMS, said Hewitt. But then influencer-life had Marianna on a crazy . before we start looking ahead to 2020, what's something you're really proud of this year? JA: Don't expect success overnight. I love Honest cleanser, I love Biossance they have a Squalane and Tea Tree Oil thats so good for helping with redness, and it gives you this nice glow, she says. Ill apply it and then Ill go do other things, because you cant really see it once you have it on, the founder shares. Created by influencers Marianna Hewitt and Lauren Gores Ireland, Summer Fridays first launched in 2018 with one product, its Jet Lag Mask, and has grown to now include 14 products including its newly launched Dream Oasis Deep Hydration serum as it marked its four-year anniversary this weekend. Can you make it better? Despite being told a moisturizing mask wasnt disruptive enough to start a brand, Hewitt and Ireland skyrocketed the brand to success - becoming the #5 most popular skincare brand in the United States in 2021, according to Tribe Dynamics. The flutes always add an element of fun to the table, while the berries serve as a refreshing snack. Summer Fridays was one of the first influencer-founded brands to enter the beauty space, especially within skin care. (It goes on clearand doesn't need to be rinsed off, so I can mask in secret!) 0 Followers, 5 Following, 1 Posts - See Instagram photos and videos from Lauren Gores Ireland (@laurengores) It makes a big difference if I have a really rough day, I still say at the end of the day, These are my wins, Gores explains. Blogger Lauren Gores Ireland attends the Dennis Basso Fall 2016 fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan. Read full article. Dont limit yourself to self-care on special occasions. JA: I am a full believer in supporting my friends and their brands because I know the hustle is real and we are stronger when we work together. This mask gives dramatic results after just one use and is perfect for on-the-go or home. My favorite part about this mask is that it requires no added time commitment (YES!). Apply this mask all over your face and youll drench your skin with antioxidant-rich hydration, leaving the house with that instant spa glowhello heaven! Through Instagram messages and product reviews, the Summer Fridays team uses customer feedback as their #1 resource for growth and improvement. Last year, Summer Fridays launched their Ask A Derm series, an Instagram Q&A series where their followers could ask skincare questions, and a certified dermatologist would answer them live on the Summer Fridays Instagram stories. WATCH OUR FULL INTERVIEW HERE. Being a social-first and digital-first brand, their customers use social media to interact - it's their modern form of customer service. i'll start. She's the Co-Founder of the new skin and beauty line, Summer Fridays. LGI: I always travel with a hydrating face mist, and I apply our Jet Lag Mask just before takeoff. As in 2023, Lauren Gores Ireland's age is 35 years. Take a look inside Lauren Gores Ireland's gorgeous new playroom, a sunny space that exudes good vibes. Theres Magic In Not Knowing Everything. Look at yourself in the mirror, and give yourself a few kind words. As in 2023, Lauren Gores Ireland's age is 35 years. The structure itself is set notable far back on its lot, with plenty of driveway space for two cars in addition to the two-car attached garage. The 78 Best Luxury Gifts for Women with . Kick your feet up, pull up a chair, pour yourself a glass of ros(come on, Mamas! I think when youre taking care of your skin, your body, and your soul, you can feel better for everyone else around you, Gores tells The Zoe Report. This white two-piece by Nightcap is among my favorite pieces for the summer seasonwhite always feels right by the ocean. Like virtually all other brands, the COVID-19 pandemic presented a challenge to Hewitt and Gores Ireland as they had to pivot their messaging and strategies. Even if you're not going farthis is an easy set to take with you on road trips, or to your BFF's house for a holiday night off. I have a nutritionist, Kelly LeVeque, whos one of my best friends. (Consider this your cue to treat yourself to one of LeVeques famed Fab Four Smoothies. Its Friday and you know what that means a new episode of The Model Mama Showis now LIVE(woo hoo!). Jos et halua meidn ja kumppaneidemme kyttvn evsteit ja henkiltietoja nihin listarkoituksiin, napsauta Hylk kaikki. Lauren's birth flower is Marigold and birthstone is Opal and Tourmaline. (And, yes, it involves Summer Fridays cult-favorite Jet Lag mask. You read it before bed and everything feels normal again., In an ironic twist, the social media influencer says logging off of Instagram every once in a while is a must. This summertime treat brings me back to my Michigan childhood, when melted marshmallows served as a perfectly appropriate dinner. Whats your advice to other women who want to follow in your path? Lauren Gores Ireland on Instagram: "raising him to watch women soar, to lead, and to love greatly. For instance, when Summer Fridays launched its Lip Butter Balm in April 2020, the brand changed its messaging to explain the product should be applied directly from the applicator instead of by hand. It's like a megabeauty boost in a box! Cooper Mount of The Agency held the listing; Christine Martin, Tiffany Martin and Samira Gores of The Agency repped the buyer. Also, I try to eat as well as I can. In just four years, Summer Fridays has become one of the most sought-after skin care brands on the market. Its also got a unique celebrity history the place was sold to Gores by prominent talent manager George Shapiro, best-known as Andy Kaufmans manager and for his executive producer credits on Seinfeld. Shapiro hired Barack Obamas White House interior designer Michael S. Smith to do up his Malibu decor in a very traditionally elegant manner. She c-founded Summer Fridays with Marianna Hewitt . What are your beauty secrets during travel? Social media has been such a great outlet for new talent and already established artists to showcase their work to a broader audience. Opinions expressed by Forbes Contributors are their own. To keep things festive, I combined subtle hints of red, white and blue on the table. LGI: Overnight! So when word got out that OUAI and Summer Fridays were teaming up on a mask gift set, people were eager to get on the inevitable wait list. If you havent already heard of Laurens skincare line: Summer Fridays, you obviously havent been on Instagram or visited Sephora lately (shame on you!). This mama will undoubtedly become your new go-to girl for all things beauty, mommyhood, and fitness.
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